The pandemic has shown many retailers and brands how vulnerable their business and operating models are putting their bets (still) on physical outlets. 80%+ of income streams coming from the physical store is not uncommon across the industry.
The last two years have painfully shown the limits of this business model and many decision-makers questioned how or even if at all physical stores might return. For us we see the store returning as a central hub with four key roles: Experience & Discovery, Fulfillment, Service and Community.
11. november blev Digital Retail 2022 afholdt i Børssalen, hvor udvalgte eksperter gav indsigt i digitaliseringens betydning for fremtidens detailhandel. Nino Bergfeld, Retail Advisor, Salesforce, var aktuel med indlægget: The store is dead. Long live physical Retail.
Se eller gense indlægget fra Nino Bergfeld, Retail Advisor, Salesforce her: