11. november blev Digital Retail 2022 afholdt i Børssalen, hvor udvalgte eksperter gav indsigt i digitaliseringens betydning for fremtidens detailhandel. Srjana Balraj, Head of Retail Strategic Initiatives in Europe, TATA Consultancy Services, var aktuel med indlægget: Achieving omni-channel customer experience with Everywhere commerce.
Achieving omni-channel customer experience with Everywhere commerce
Retailers have been investing heavily on omni-channel transformation initiatives but the question remains on whether the investments are justified and driving value.
As commerce gets everywhere, retailers need to think beyond transforming individual channels and move towards a unified approach that will enable omni-channel by default. Explore possibilities and examples on how retailers are adopting unified commerce across the world.
11. november blev Digital Retail 2022 afholdt i Børssalen, hvor udvalgte eksperter gav indsigt i digitaliseringens betydning for fremtidens detailhandel. Srjana Balraj, Head of Retail Strategic Initiatives in Europe, TATA Consultancy Services, var aktuel med indlægget: Achieving omni-channel customer experience with Everywhere commerce.
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