Tag Archive for: The Innovation Paradox: Just Because We Have the Ability to Innovation Does Not Mean We Have To

The Innovation Paradox: Just Because We Have the Ability to Innovation Does Not Mean We Have To

Without question, human beings are drawn to convenience. As a testament to this, consumer behaviour has changed with the speed of innovation, and we continue to demand more. The flipside is that we are often overwhelmed by the wealth of choices we have, and are left unable to assess our options and act according to our best interests.