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Consumers are Value-­driven – Retailers Should Be Data-driven

Copenhagen Fintech (UK)
Contrary to popular belief, the retail experience does not end the moment a customer pays for a product. People demand clear returns, refunds, or ­exchanges ­process. What retailers don’t ­recognise is the impact of a poor after payment experience; it will result in them losing ­customers, loyalty, and, ­ultimately, ­profitability.